Uptown Business Storytelling & Visibility Trail Map
This project is a walking trail map created to highlight and support BIPOC-owned businesses in Uptown Minneapolis. The map guides visitors and locals through the neighborhood, encouraging exploration on foot and offering a chance to discover a variety of restaurants, cafes, and local services. The trail map is more than a tool for navigation. It is designed to showcase the creativity, culture, and resilience of BIPOC entrepreneurs, helping to revitalize the community and bring attention to the businesses that make Uptown unique. By following the map, people can connect with the neighborhood, experience its vibrant spirit, and support the local businesses that are shaping a thriving and inclusive Uptown.
What's Your Story?
“What’s Your Story?” is a IFRI-TRYV storytelling series that highlights the unique story of the person behind the business. These videos feature the local businesses and entrepreneurs currently shaping Uptown Minneapolis. Each episode takes viewers behind the scenes to explore the passion, creativity, and dedication that drive these ventures, showing the people, processes, and inspiration behind their work. From cozy cafés and family-owned restaurants to unique boutiques and creative studios, the series highlights how these businesses contribute to the heartbeat of the community.
Scroll down to watch the videos and experience these stories for yourself and see how each business is making a difference in the Uptown community.